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Is your Instagram account really private?

"Recent social media controversies surrounding Facebook and Instagram have shed light on company privacy issues. In this age of algorithmic polarization, how can you ensure your information is private and protected? Read more to find out!" 

Face Recognition

"From our recent survey of Georgia Tech students, we discovered that over 69% of respondents were unaware that Instagram automatically uses facial recognition to identify users in photos, videos, and camera experience.
"If you have it turned on, we use face recognition technology to recognize you in photos, videos and camera experiences" (Instagram's Data Policy as of Aug, 2021).

Personalized Ad

60% of Georgia Tech Instagram users did not know that they can control their personalized ad experience. Instagram's Data Policy states that they "use the information we have about you-including information about your interests, actions and connections-to select and personalize ads, offers and other sponsored content that we show you." (Instagram's Data Policy as of Aug, 2021).
You can limit personalized ads by going to Settings -> Ads -> Data About Your Activity From Partners.

User Behavior

Instagram stores all user behavior and activities from the date you've joined Instagram. You can access and download these data by going to Settings -> Security. Under Data and History, you can view various data such as account changes, former information such as links, texts, names, connection information, account activity such as story polls, questions, logins, and searches.

Private Story

57% of Georgia Tech Instagram users did not know how to make their stories more private. You can choose to disable sharing functionality for your stories by going to your settings -> privacy -> story and disable "Allow Sharing to Messages."


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Made with ❤️ at GT Colab

Designer, Harry Bae

Communication/Research Team:
Selena Do
Sarah Engel
Nethra Rammohan
Bontu Gelan

Faculty, Jillann Hertel